Girl on Film

In recent years fashion designers have begun experimenting in more creative ways to showcase their collections, rather than cramming too many buyers, press and photographers into hot and dark rooms.

A trend has kicked off the back of the recession and designers have begun taking it upon themselves to come up with some ingenious ways to get the buzz going about their latest designs. Not only are designer presentations going to be popular this season again, so are films.

Back in 2008, Yves Saint Laurent released a video of the A/W menswear collection, and who better to take the lead. *(No one.)

Drum roll please for Miss Kathryn Ferguson who is fast becoming the go to girl for edgy and innovative short fashion based films. Basically.

She's racked up a rather snazzy portfolio including collaborating with eclectic new designers such as Richard Nicoll, Theatre de la Mode, Erika Trotzig and DAVID DAVID.

She has also used footage of Lady Gaga from her Glastonbury 2009 rehearsals to create a short piece for dazeddigital.com and Paloma Faith and Beatrice Brown feature in her 2007 'Tingel Tangel' short film about chorus line girls in the 1920s. Sometimes helping a designer's collection come to life and sometimes helping to build a brand asthetic, her work is never short of sharp and exciting.

With her work being showcased alongside other directors on 19th February this month - just in time for London Fashion Week, Kathryn has a pretty impressive knack to creat abstract, kooky, charming and charismatic short films. Which I enjoy watching. You should too.

(Pssst. She also helped photographer Cat Stevens direct these rather beautiful photographs. Ah, a girl with her finger in more than one pie. Yum.)

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