
During fashion week it is hard to have favourites - almost every collection is breathtaking if not innovative and exciting, but I feel very passionate about this when I say that Louise Amstrup's S/S 2010 Collection could by far be the best presentation at Vauxhall.
Firstly, the presentation itself was inspiring and different. Amstrup showed her collection on 14 grey mannequins and 4 real life models, posing opposite a wall of mirrors - some old, new, antique and collectable. Working with creative set designer Alex Cunningham to create an intriguing way of showing off the collection and giving a strong insight into Amstrup's creative process.
The models carried off the make up very well - a to die for smoky eye with pouty pale lips. (Heaven forbid if I even begun to try and carry this look off. However, if you think you can give it a run for it's money check out http://www.thefashionscout.com/ for an exclusive interview with Benefit's creative director Rachel Wood for top tips!)
The collection merged fantastically together and used a luxurious palette of soft greys, blacks and creams and a merge of all three colours to provide a cute print.
I can honestly say that each piece is extremely wearable. When the presentation hall opened, press and buyers filled up the room excitedly - I don't think Amstrup will be having any trouble trying to get this on our shop floors.
Even in her fourth season, Amstrup is growing from strength to strength. She expressed that her main inspiration for the collection had come from a "beautiful yet shattered surrounding".
The garments ranged from feminine silhouettes to structured and the draping on the collection was made all the more luxurious by the silks, chiffons and cottons used. Although Amstrup is only in her third year designing for her own label, this collection tells me, no infact, screams at me, that she is only just hotting up.

