Brief Relief

Go and peruse a copy of ELLE. Stop flicking when you get to a advertisement that doesn't have the following:
- A very good looking model
- A luxurious location or glamourous backdrop
- Said model in a provocative pose

Oh yeah and wearing very expensive clothes.

Ad Campaigns in Fashion are notorious for not only filling up an unhealthy and generous wedge of Vogue et al, but also for their sickeningly beautiful models whose faces have been so airbrushed it becomes rather difficult to believe they have any features that class them amongst us mere mortals.

(NB: see Madonna's Autumn/Winter 2009 Loius Vuitton campaign for evidence. Reminder: she is 50. Her face apparently is 25.)

Yeah, yeah, I get it, it's EXTREMELY OBVIOUS that in order to produce a good advertisement for Valentino, Chanel, Dior, D&G et al. you must, must, must  include these factors because nobody will get garment envy if they see Waynetta Slob sitting on a throne, eating donughuts. Even if she is kissing Ed Westwick and wearing a pair of Manolos.

This is why it is refreshing to flick through these magazines and see Juergen Teller's photographs for Marc Jacob's Collections.
Since their first collaboration in 1998, Juergen has not only successfully made Marc Jacobs campaigns innovative but also kept his distinctive photography alive.

His photographs for Marc Jacobs are ecclectic, fun and tongue-in-cheek all the while keeping up with the ever-so-glossy fashion packs hypnotic images.  (See below)

So next time you're flicking through i-D say a little 'thank-you' to Mr. Jacobs and Mr. Teller for giving you that brief relief from pouty, leggy, shiny-haired uber models (even if the odd appearance by Jamie Dornan in the Calvin Klein adverts makes you smile) and giving way for a raw and peculiar view of fashion campaigns.

Ps. That said, Dakota Fanning? I mean come on, what is she 12?! It's just a bit, well, wierd...Like seeing your little sister in your mum's clothes.

(See what I mean)