I am really dreadful at maths, anything numerical really or anything remotely to do with adding up vast sums.
What I do know though is that even without having to add it up, I can calculate (
vaguely) how much money ST Style spent on booking bikes to collect LFW tickets. And it probably could have covered the month's salary they
don't pay me.
I find the
process of fashion week hilarious/ridiculous/annoying/stressful. Being on the verge of a nervous breakdown because
Tiffanie Darke is missing a Twenty8Twelve ticket ---(cue gasps)
is apparently what should have been happening in my life on the friday morning just gone. And to an extent it was. But any PR who's worth their weight in tickets knows who the hell Tiffanie is. And I don't think it would matter if she rocked up tickeless, shoeless, with matted hair swigging on a bottle of Frosty Jacks - the woman would still be sat front row. (minus good old Frosty)
I sure as hell haven't got a better system to offer, except the stupid rule of maybe just the
one PR company dealing with all ticket requests, sending them ALL out on recorded delivery, I don't know, a
week (instead of a day) before the shows?! Just a suggestion. It's difficult and stressful and I don't think anybody minus top Editors enjoys the process of FW. And that's because they do nothing towards it.
Never request a ticket from a
PR the day before/day of their client's show. Unless you have a death wish. Never tell a
designer a skirt has a crease down the side 10 minutes before showtime, never tell the
photographer he's just broken his lense, don't tell the
Junior fashion editors they've not got seated tickets and don't let the
models sit down in the clothes.
It's always manic, it's always stressful, it's always walking in heels and oh wait, it's already over.
I opened the Burberry tickets this week and felt all tingly. Gold plated cards. Very fierce. Very cool. Very limited. My mum asked me the other day what the point of all these shows were, because eventually everyone will see the collections in store anyway. I sighed and rolled my eyes
a lot.
"MUUUUUUUUUUUUUUUUMMMMMM. You don't even understand" But she's kind of got a point.
Kind of.
But my response was simple. The fashion weeks are one big
celebration. It rings in the new season in style (of course), it's a chance for up and coming designers to get
recognised, it's a chance to give way to budding designers and it's a celebration of established designers proving once and for all (twice a year) why they're so in demand. It's
validation of everything in fashion. And it's also an opportunity to network, to meet up with friends and to be a part of something that's really actually quite fucking fantastic.
......................fashion politics ay.
And why is everyone all of a sudden getting themselves in a flap re: Editors vs. Bloggers.
Seriously?
Editorial // Blogging are worlds apart, regardless of the topic - be it fashion, food, film or fuck all.
Editorial takes days/weeks/months to prepare, it's about editing, compiling, researching into different angles of whatever Hilary Alexander has sitting in a bowl for
flavour of the month. Blogging is sporadic, random, quick and fun. It's an
update, editorial is an
upgrade.
It's understandable that people may frown that when said out loud, a 13 year old girl should be put on the front row at Couture week is pretty ridiculous. But actually, its
not.
If people like her blog, see it as influential and think her opinion is worth more than a leftover Chanel goodie bag then let her wear that ridiculous hat. Because hey, guess what? Its 2010 and although nobody believes robots will rule the world and we
will invent flying cars - technology is advancing.
Hell, maybe next year Miss Wintour will
kick off her Louboutins, throw down her Moncler fur coat and wack on the internet to watch the shows digitially. That's right.
Shock horror that the riff raff can now (technically) sit front row and see the shows at the same time is compelling. Fuck priority - designers are beginning to realise how important it is to get their collection seen by not only top editors, but by the public. Because at the end of the day, even if you're promised a half page in i-D, they ain't coughing up for the collection.
Ps. Someone can now let Anna Wintour know she won't need to sleep with
one eye open, Carine Roitfeld can
stop holding her breathe and Alexandra Shulman can sit back from the
edge of her seat. Your jobs at Vogue are all safe. PHEEEW.
Well...
For now.
" It [MMM] just seemed so 
